Incumbent project management tools often fail due to overly complex and unintuitive UI/UX, making it difficult for users to leverage their full potential. For instance, executive teams struggle with unstructured meetings because tools like Asana or Clickup, despite their features, don't inherently guide users towards structured agendas or follow-ups, leading to wasted leadership time. Incumbents are incentivized against radical simplification, as their existing user base is accustomed to current workflows, and a complete overhaul risks alienating them while being costly to implement.