Severity = how painful + how fast it's growing + how validated across sources Revenue Gap = money leaking from broken apps (conservative floor estimate) Cross-validation = same problem confirmed in both Shopify reviews & Reddit
Revenue Gap Estimation
Est. Installs = Reviews × 67 (1-2% of users leave reviews)
Paid Users = Installs × 5% (industry avg. free-to-paid) MRR = Paid Users × Lowest Plan Price
Conservative floor estimate. Actual MRR is likely higher.
Severity Score (0-10)
Evidence volume
0-3 pts
Cross-validation bonus
0-2 pts
Pain velocity (acceleration)
0-2 pts
Reddit demand signal
0-2 pts
Market MRR signal
0-1 pt
Cross-Validation Method
Pain points found in both Shopify reviews and Reddit posts.
Matching requires ≥2 shared keywords (stop-words removed, 3+ char tokens).
Cross-validated signals receive a +2 severity bonus.
Pain Velocity
Ratio of recent (3-month) to older complaint rates. >1.3 = Accelerating
0.7-1.3 = Stable
<0.7 = Decelerating
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